1 00:00:09,542 --> 00:00:12,812 I am Mërgim Cahani, founder and executive director of Gjirafa. 2 00:00:12,812 --> 00:00:17,860 Gjirafa is an IT company that operates in Kosovo, Albania and Macedonia, 3 00:00:17,860 --> 00:00:19,686 as well as in the Albanian Diaspora. 4 00:00:19,686 --> 00:00:28,528 It started as a college thesis in 2011, then I came back from the USA in 2012, that's when we started, 5 00:00:28,528 --> 00:00:33,060 but we failed in 2013 we reopened in October 2014 and today we're here. 6 00:00:33,160 --> 00:00:36,100 I think that it has had an impact on two aspects: 7 00:00:36,100 --> 00:00:44,440 First, it has demonstrated that even in Kosovo you can create u start up or IT Company, 8 00:00:44,660 --> 00:00:50,980 it’s a very positive message for the young entrepreneurs that operate on this field, 9 00:00:50,980 --> 00:00:54,060 with a good team and foreign investment, 10 00:00:54,080 --> 00:00:56,240 it has opened the doors in this aspect. 11 00:00:56,240 --> 00:01:00,300 The second part is because it has also positively impacted the market. 12 00:01:00,300 --> 00:01:07,080 It has helped the market, for example, the customers can now order online through our e-commerce, 13 00:01:07,080 --> 00:01:14,040 but also the consumption of online content such as the different serials we are making, can be taken online. 14 00:01:14,040 --> 00:01:20,647 Maps, finding new locations have facilitated the people's lives, the society in general. 15 00:01:20,647 --> 00:01:26,420 It is very difficult to give a message to young entrepreneurs in this field, 16 00:01:26,420 --> 00:01:33,420 because they know that at the end of the day it is all about hard work and devotion in this field. 17 00:01:33,420 --> 00:01:42,380 To have that passion there must be an idea of what someone wants to do, and that's the biggest challenge. 18 00:01:42,380 --> 00:01:47,020 The first step is to know what we want to do with our heart, to find passion, 19 00:01:47,020 --> 00:01:55,580 and then with hard work everything can be achieved. 20 00:01:56,040 --> 00:01:59,380 In Kosovo, as you can see this can be achieved, not only Gjirafa, but also other companies. 21 00:01:59,380 --> 00:02:00,640 Why don’t you give it a try?