USAID is working with the Government and people of Kenya to lay the foundation for inclusive, market-driven economic growth in line with Kenya’s Vision 2030 – the country’s long-term development plan - which is an important cornerstone of the country’s Journey to Self-Reliance. Kenya’s small and medium enterprises in agriculture and other trade sectors are the vehicle that will make this long-term goal achievable. They play a vital role in job creation and economic development.

However, they face many challenges like inadequate knowledge, limited market access, and inadequate capital and skills. Poor infrastructure and rapid changes in technology also hamper their growth. USAID recognizes the importance these small and medium enterprises play in growing the country’s economy and is working with private sector actors and investing in ideas and innovations that will improve the business environment. Through these investments and initiatives, USAID aims to address and find sustainable solutions to these challenges.