East Africa’s remarkable biodiversity and natural resources fuel national economies and improve the lives of local communities. Yet, many people are unaware of its positive impact or of the steps they could take to conserve and protect their natural capital.

USAID is trying to change this through its Increasing East African Media Coverage of Conservation and Wildlife Issues activity, supported under an inter-agency agreement with the U.S. Department of Interior and partner Internews. The activity empowers East African journalists to cover the environment more effectively. Greater coverage expands East African awareness of the importance of conservation, and of what individuals and groups can do to stop environmental degradation and wildlife trafficking.